What Is the Marketing Funnel and How Does It Work

The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900’s, but it has evolved into the core motto of the current humanist society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change.

This means you need to be able to identify every pain point of the customer journey to figure out where people are losing interest in your offering. Then, you’ll have to come up with an alternative and assess whether the problem is solved. The marketing funnel will give you all the tools and data you need to do so. Read on to learn all about this powerful process and why you should implement it right away.

What is the marketing funnel?

The marketing funnel is a visual representation of all the steps a visitor has to go through before they purchase a product or service. Its origins date back to 1910, when American philosopher John Dewey introduced the five stages consumers go through before, during, and after purchasing a good or service.

This buyer decision process included the following stages: Problem/need-recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Over time, this idea evolved into the contemporary marketing funnel, which focuses on the different stages from the moment people first hear about a business to the moment they make a transaction.

But why is it named funnel? Marketing efforts start with as many leads as possible, which are later nurtured through the journey until they purchase a service or product. As people advance through the different stages, many abandon the process and the crowd thins. Thus the resulting visual representation takes the shape of a funnel.

Benefits of the marketing funnel

Now that you know what the marketing funnel is, you’re probably wondering if you should start using this system for your business. Ask yourself the following question: Do I have a service or product I intend customers to purchase? If the answer is yes, then you should definitely do so.

As a business, your success does not only depend on the quality of your offering but also on the way in which it’s presented. Everything from your website layout and color scheme to the microcopy and navigation of your site also plays a huge role on your customer’s journey through the marketing funnel.

Having a clear view of the customer journey will allow you to identify roadblocks and improve your conversion rate. Based on this data, you’ll be able to redesign your website to offer a better user experience, create successful sales campaigns, and find the best places to promote your business.

Coronavirus In Dallas County: Visitors, Employees At Essential Businesses Will Be Required To Cover Faces, Judge Says

April 16, 2020 at 12:43 pm

Filed Under: Coronavirus, Covid-19, Dallas, Dallas County, DFW News, face masks, Health, North Texas

DALLAS (CBSDFW.COM) – As Dallas County crosses the 2,000 mark of confirmed coronavirus cases, officials will be requiring visitors and employees at essential businesses to cover their faces, Judge Clay Jenkins announced Thursday.

County officials announced 80 more positive COVID-19 cases, bringing to the total to 2,066. There are also now 50 deaths from the coronavirus in the county after officials reported seven more Thursday.

All seven of the new deaths were patients who had been hospitalized. Three of them were residents at long-term care facilities in Dallas.

Along with an update to the cases and deaths, Jenkins also tweeted that residents who visit essential businesses, employees of those businesses and riders of public transportation will be required to wear some type of covering on their face.

https://youtu.be/KTJPPng31cs

CULTURE

The Internet Believes Scott Storch Took Wednesday’s Beat Battle With Mannie Fresh

Fat Joe says he scored the battle 18-2 in favor of Storch.

Swizz Beatz, who organized the battle with help from Timbaland, thanked both producers for participating. “Two icons went head to head in a Epic battle,” he wrote. “Thank you for doing it for the people. 203k in attendance let’s keep it going.”

Super producers Mannie Fresh and Scott Storch went head-to-head on Instagram Live Wednesday night. The two shared 20 of their best tracks, letting over 150,000 viewers decide the victor.

According to social media, Storch won convincingly. The former Roots member dropped pop hits like Chris Brown’s “Gimme Dat,” Beyonce’s “Baby Boy,” and Eve’s “Let Me Blow Your Mind” to get things started.

READ: Scott Storch Recalls Auditioning for The Roots, Says the Group Created the Neo-Soul Wave

Mannie opened his set with a string of classics: Lil Wayne’s “Go DJ,” Juvenile’s “Ha,” and Cash Money Millionaires “Project Chick.” The two both reached into their extensive crates for deep cuts. The second song Scott played was “The Watcher 2” from Jay-Z’s The Blueprint 2.

Mannie dropped two deep cuts from Juvenile’s 400 Degreez, while Storch dropped Jadakiss and Mariah Carey’s “You Make Me Wanna.” Storch played Top 40 hits from Mary J. Blige and Justin Timberlake, while Mannie dropped bangers with T.I. and Young Jeezy. According to social media users, Storch’s versatility won out.

READ: T-Pain & Lil Jon Will Battle It Out in Upcoming Instagram Live Featuring Top 20 Songs

“Not even close,” frequent Storch collaborator Fat Joe said via Instagram. “I have it 18-2 congrats Scott.”

Swizz Beatz, who organized the battle with help from Timbaland, thanked both producers for participating. “Two icons went head to head in a Epic battle,” he wrote. “Thank you for doing it for the people. 203k in attendance let’s keep it going.”

2020 IN THE A.M.

      Today I woke up thinking about my daughter Danielle Grace.   I had a ear filled moment but this comes from discussing what I was going through but not seeing my child that I love with all my heart.  As I've gotten older I'm noticing how people treat each other like we are disposable.  I feel like I the next 5 yrs your going to see slip deeper into mental health.  Not giving a damn about each other is the new normal and this becomes more normalized you'll see more families destroyed by parents going to jail and the children of the late 90's and 2000's become the new group of "old schools" that better get ready cause in the future most of us will not make it.

Freddie Gibbs - "NO PRBLMS Freestyle"